The world of brand: BMW

The world of brand: BMW
BWM joins the Papaya Young Directors competition as our final Main Partner!
Create a contestant's profile and check out the Creative Started the brand has prepared.

Have you ever dreamed of creating an advert for a motorised vehicle? This year you have the chance! We would like to announce the next Main Partner — BMW Polska. The brand is with us for the first time. But BMW for the last 50 years have been supporting arts and culture, working together with some of the biggest artists, Andy Warhol, Roy Lichtenstein, Jenny Holzer and Jeff Koons and many others. The company gladly work together with institutions such as Tate Modern, where they take part in creating modern art projects.

In Poland, BMW is an active partner for many cultural institutions. Their partnership with Papaya Young Directors is their next step in supporting young creators. BMW Polska has created a brief that frees creativity and displays a passion for development and our ever-changing reality. Allow yourself to be taken by the fantasy and surprise the jury with your unique idea! Those who don’t push forward, end up going backwards!
The world of brand: BMW
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